About Us
Pride with a Plan. (Because being yourself is a bold move.)
We started Premeditated Pride because we know what it’s like to look for a sign that you belong. Sometimes, that sign is a tiny pin on a backpack or a shirt that finally uses the right pronouns. Every piece in our shop is a love letter to the community—designed to help you take up space in a world that doesn’t always make it easy. Loud and proud or soft and strong. There is a place for everyone here.
Why "Premeditated"? Because Pride isn't passive; it’s a conscious, daily choice. We know that being your authentic self can be a total blast, but we also know it takes a hell of a lot of courage. That’s why we’re here. We obsess over the designs, the soft fabrics, and the specific flags that represent the beautiful messiness of our community. If we're going to be bold, we might as well look good doing it.
More Than Just a Shop We’re a small team with a big mission. Premeditated Pride exists to get gear into the hands of the "fam" and, more importantly, to turn those sales into real-world support. We raise funds and resources for the people who help those of us struggling or in danger just for being who they are.
We aren't just selling "kit"—we’re helping build a community of people who look out for each other.
The Rules of the House
- Community Over Everything: We design for us, by us.
- No "June-Only" Energy: We’re here for you in the middle of a random Tuesday in November, too.
- Radical Joy: If it doesn’t make you smile when you put when get it, we aren’t doing our job.
Ready to find your new favorite fit?